Pay per Click (PPC) Campaign Management allows your site to be advertised on various keywords optimized for your business.
RSS stands for Really Simple Syndication. It is a method of creating "feeds" on your website which automatically provide the latest information to the right audience.
- BANNER ADS
- WEB PAGE
- STOREFRONT
- TRACKING
Search Engines today drive more than 85% of Internet Marketing traffic. Thus, if your website is not listed well your competitors are making your share of the money.
Search Engine Optimization It is very important in direct response marketing for a website to have an effective search engine optimization (SEO) plan in order to position the website well. We propose utilizing website page optimization, relevant inbound link building, and press releases to increase your website search engine visibility and rankings. SEO can help you reach a highly motivated target audience (proactive audience) through natural search engine rankings. A proactive audience increases website conversion rate resulting in a positive ROI in your campaign.
Search Engine Optimization / Keywords / Pay Per Click / Link Building / RSS Feeds / Press Releases
Maximize Search Engine Ranking Potential
Search Engines today drive more than 85% of Internet Marketing traffic. Thus, if your website is not listed well on search engines for the right keywords, your competitors are making money.
It is very important in direct response marketing for a website to have an effective search engine optimization (SEO) plan in order to position the website well. We propose utilizing website page optimization, relevant inbound link building, and press releases to increase your website search engine visibility and rankings.
SEO can help you reach a highly motivated target audience (proactive audience) through natural search engine rankings. A proactive audience increases website conversion rate resulting in a positive ROI in your internet marketing campaign.
Website SEO Advantages:
- Inexpensive source of regular, relevant traffic
- Results in a higher click through rate as compared to any other program
- Gives highest ROI in the long run as compared to any other online marketing vehicles
- Generates brand awareness and recognition
- Higher natural rankings builds trust among searchers
The SEO program utilizes multiple strategies to increase your website rankings.
Search engine rankings are dependent on two major factors. These are:
- On-Page (website content and meta tags)
- Off-Page (link popularity)
Although both on-page and off-page factors are responsible for search engine rankings; the weight of these two factors has been during the last few years. Currently according to our analysis, on-page constitutes 25-30% of the search engine algorithm and off-page constitutes 70-75%.
Targeted Keywords That Generate Sales
Keyword strategy is the most important part of Search Engine Optimization (SEO). Most websites unknowingly target the wrong search terms, ignoring important opportunities or taking the visitor to the wrong page. In order to optimize a web site page, you must first know the correct keywords.
How does the Keyword Selection Process work?
You are actively involved in the selection of the keywords as this is the most important process. Based on your answers to the questionnaire, we research keywords your target audience is using to search. We then ask you to assign a relevancy figure to each. We then gauge the "competitiveness" of each keyword. Based on the relevancy marked by you, the competitiveness and the investment required, we calculate ROI for each keyword and make our recommendation. You have the final say regarding which keywords your website will be optimized for.
Why is the Process So Important?
In order to take advantage of search engine popularity, it is important to know how much of search engine traffic is relevant to your business (is your target audience) and what search terms they are using to search. You must know what keywords are used by your customers as well as those most relevant to your service. For example, if your website sells furniture, keywords like "buy furniture", "furniture for sale" and "purchase dinning table" would be more relevant keywords rather than "furniture" or "table" etc. After all, web users searching for "furniture" are not necessarily looking to buy it. They might just be looking for furniture related information. Moreover, such generic keywords have high competition associated with them resulting in higher SEM spent and a lower ROI. You also need to know how competitive certain keywords are in order to build a sound SEO strategy. For example, let us assume the keyword "buy furniture" gets 100 searches a month, and "furniture" gets 500 searches a month. If it will cost $10 to become competitive on "buy furniture" and $500 to become competitive on "furniture", it is clearly more economical to focus on the keyword "buy furniture". Identifying the right keywords, evaluating the competition for ranking and the investment required helps in achieving a high ROI.
Fully Managed PPC: Instant Sales From Traffic
Pay Per Click (PPC) Campaign Management allows your site to be advertised on various keywords optimized for your business. Using a bidding mechanism, you purchase the right to have your business listed in a set position for your keywords. This process provides instant gratification as your site can be listed at the top of searches instantly
The PPC campaign is aimed at delivering the maximum ROI for your PPC budget with an eye on high conversions, higher CTR and lower cost of customer acquisition.
The Advantages of PPC (Pay-Per-Click):
- Control: you always know who you are reaching, what keywords you want to run your PPC campaign on, what countries or even what city you want your PPC ads to appear for and what language should they be displayed in. You also control how much you bid for each advertisement and how much you want to spend in total.
- Targeted Traffic: You get to target the right audience without worrying about irrelevant traffic. If you sell blue shoes, you can select your ad to appear only when a search engine user types "Buy Blue Shoes". Of course people need to be searching for the particular keyword.
- Instant: Another big advantage of PPC is that it is instant. The PPC ads appear almost instantly and respond to the changes or modification made instantly.
- Branding: You can choose the words in which you want to describe your business and also have the freedom of having the visitor visit the exact page you want them to see.
- Site Architecture Independent: No architectural changes need to be made to sites to rank on PPC keywords. For example, flash websites can run PPC campaigns without having to worry about search engine crawlers.
If your objective is to increase traffic to your website or increase brand awareness, PPC is one of the most important and safest bets on the search engines.
Link Building Campaigns Increase Website Ratings
Link building is a process of creating inbound links for a website with an aim to increase a site’s popularity and natural search engine rankings.
Link building is an important off-page optimization factor that helps boost natural search engine rankings. Successful Link Building campaigns depend on quality inbound links to your website.
Link Building Advantages:
- Improves natural search engine rankings (also called organic search engine rankings)
- One of the best SEO techniques for flash websites
- Results in a high ROI in the long run
- Generates brand awareness and recognition
- No recurring PPC costs in cases of one-time fee links
- Cheap source of direct traffic
Link Building Campaigns are important for a website to achieve higher search engines rankings. Websites tend to rank high for keywords or key phrases that appear as anchor text of inbound links from quality websites.
Link Building Campaigns generate quality inbound links to your website.
SMP has several levels of Link Building campaigns available. Call one of our SEO consultants today to discuss your specific needs.
RSS Feeds Syndicating Website Content
RSS stands for Really Simple Syndication. It is a method of creating "feeds" on your website which automatically provide the latest information to the right audience. These feeds are broadcast (and retrieved) from your website through content aggregation and syndication.
RSS Feeds allows web users to select the content they want to view. A web user can use feed readers to access information on the web they like and get latest updates delivered to them. With RSS Feeds, you can syndicate your website content and announce your website's latest information to your customers before they even visit your website!
RSS Feed Advantages:
- Keep in touch with your customers
- Improved conversion rates
- Increased revisits
- Instant distribution of latest website updates to the target audience
- Syndication of Content across multiple website provides quality inbound links to your website
- Improved quality of website traffic
The Internet is moving towards a more user-friendly environment. The information provided to users is being customized according to their needs and interests. In an environment like that, its imperative for online businesses to take advantage and reach out to their target audience instead of waiting to be found.
Press Release Carefully Researched And Optimized
SEV (Search Engine Visibility) Press Release is designed to maximize the visibility of your press release in the news search engines and media databases. Critical to the success of your news release is ensuring your press release is search engine optimized and searchable for the best search terms. This service is a bundled service of and provides network distribution search engine optimization your press release. Your press release is carefully analyzed and optimized around key search terms that increases your visibility on search engines.
SEV Press Releases feature a management console for tracking how often your Press Release is accessed and other vital statistics!
- Conduct keyword research to identify at least two relevant search terms
- Search Engine Optimize the press release so it gets high keyword ranking for up to 30 days in news search engines
- Distribute the press release via opt-in email to PR Web’s database of more than 65,000 media outlets
- Distribute the press release to Yahoo News and Google News
- Improve the placement of the news release in XML and RSS feeds
- Archive the press release indefinitely on PR Web, which gets over 4.5 million pages views a month
- Build relevant links from within the press release to key pages on the your web site creating inbound links.
- Provide paid inclusion of the news release through Inktomi
- Provide statistics on the number of times the press release was accessed on PR Web’s site
- ClickTracks and Google Analytics Compatible
- Keyword Rich Anchor Text in Links
- Enhanced "Page One" Placement
According to Neilsen/Net Ratings, the unique audiences of Yahoo News and Google News now rival the online audiences of other current events and global news destinations such as CNN and BBC News. In fact, Yahoo News and Google News now reach audiences that are larger than those of major search engines like Ask Jeeves and AltaVista. If your company's marketing and promotion strategy includes the Internet, your press releases should be optimized for and distributed to the major news search engines.
SMP Direct Response Marketing is a leader in Internet Marketing, Full Service Production, Infomercials, Media Purchasing/Planning/Reporting utilizing Virtual Tracking System.